For gyms, PT studios & online coaches
A custom website your members can join and book through, a dashboard that runs your whole business, and the most complete coaching app your clients will ever use. Built in your colours, with your logo, around the way you coach.
Morning, Jess
Week 6 of 12 · Fat loss block 2
Coach reply · video
"Huge week Jess. Let's push your deadlift to 80kg Thursday."
Meal plan generated
1,850 kcal
4 meals · 150g protein
What you get
Most gyms stitch together a website builder, a booking app, a payment tool, a coaching app and a spreadsheet. This replaces all of it with one system that looks and feels like yours.
LAYER 1 · FOR THE PUBLIC
Designed around your brand and what you sell. Visitors join, pay and book without ever messaging you.
LAYER 2 · FOR YOU & YOUR TEAM
Every client, coach, payment and check-in in one place, built to be fast on a laptop and on your phone.
LAYER 3 · FOR YOUR MEMBERS
Everything your members need in their pocket, installed to their home screen with your logo on it.
Layer 1
Mock-up shows example prices
Layer 3 · the member app
Tap a feature to see it on the phone. Every screen carries your branding, and you switch each feature on or off per membership.
This week
Mon 22 – Sun 28 Sep
Progress
12 weekly weigh-ins
Week 1 vs Week 12
Drag the slider
WK 1WK 12
⇆
Week 3 · Session 2 · Lower
Just landed
We ship updates every week. Here's what's gone live most recently, and it's all included in every plan.
Members log every meal with a photo or a quick note, week by week. Coaches see who's logging and who's gone quiet on one screen.
Scan a barcode with the phone camera or search millions of foods, pick a portion and it's logged against their calorie and macro targets.
Members send a clip of their squat straight into chat. It's shrunk on their phone before upload, so it's quick for them and cheap to store for you.
Reply to a form check or a question with a voice note, a video or text. Feels like WhatsApp, lives in your brand.
Turn a programme into a product. Members pay online, land straight in the app with the plan loaded, and your team gets notified.
Tap any exercise for the demo video, sets, reps, rest, tempo and the full coaching notes. No more "what does this one mean?" messages.
Layer 2 · the admin dashboard
Clients, coaches, nutrition, payments and check-ins in one place. You see who needs attention today without opening a single spreadsheet.
⚠ Dietary requirements · Amira R.
Example data shown
Profiles, consultation forms, waivers, goals, programmes, sessions and full check-in history on one page.
Add coaches and nutritionists, assign them clients, and see when each of them last logged in.
Create plans, set prices and tick exactly which app features each membership unlocks.
Card subscriptions, renewals, failed payments and a revenue view that updates itself.
Build programmes session by session and attach demo videos from your own library.
Message one member, a group, or everyone on a plan. Push notifications included.
The big one
Every member gets a calorie and macro target in seconds, then a full day of meals built from the recipe library to hit it. Your nutritionist can still upload custom plans for the clients who need them, and allergies are flagged in glowing orange so nothing gets missed.
Calorie calculator · live demo
White label
Nothing here says "Real Life" to your members. Pick a colour below and watch the app, the website and the dashboard on this page change with it. We match your fonts, photos and tone of voice the same way.
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Join nowHeadline
Train with us
How it works
You hand over your brand and how you coach. We hand back a live website and a database ready for you to load your clients in and start coaching straight away.
We map out your website and everything it needs to do.
We build your plans exactly as you deliver them.
We design the site, set up the app and connect everything.
You get the keys to a site and app that are ready to use.
Pricing
One setup fee covers your branding, design, build and memberships. Then one monthly price for the website, dashboard and app on a 12-month plan. Prices below are for up to 200 members; bigger gyms are further down.
Plus a one-off £500 setup. 12-month contract.
| Setup (branding, design, build) | £500 |
| 12 × £100 | £1,200 |
| Your first year | £1,700 |
Plus the £500 setup. The same 12 months for £200 less.
| Setup (branding, design, build) | £500 |
| 12 months paid upfront | £1,000 |
| Your first year | £1,500 |
| You save | £200 |
Setup and your first year together, split into 12 payments.
| Setup + 12 months | £1,500 |
| 12 × £125 with Klarna | £1,500 |
| First payment | £125 |
Pay the year upfront on any band and get 12 months for the price of 10.
Klarna is subject to approval by Klarna
Built by a coach, for coaches
"I've used every app and every piece of coaching software out there. What we've built outperforms anything on the market, and now it can carry your brand."Tyler Kane · Founder, Real Life Health & Fitness · 2 gyms, 30+ staff, 5,000+ transformations
Ready?
A five-star website, admin and client management, payment tracking and the best coaching app on the market, all in your brand. Book a call and we'll walk you through it live.
