For gyms, PT studios & online coaches
A custom website your members can join and book through, a dashboard that runs your whole business, and the most complete coaching app your clients will ever use. Built in your colours, with your logo, around the way you coach.
Morning, Jess
Week 6 of 12 · Fat loss block 2
Coach reply · video
"Huge week Jess. Let's push your deadlift to 80kg Thursday."
Meal plan generated
1,850 kcal
4 meals · 150g protein
What you get
Most gyms stitch together a website builder, a booking app, a payment tool, a coaching app and a spreadsheet. This replaces all of it with one system that looks and feels like yours.
LAYER 1 · FOR THE PUBLIC
Designed around your brand and what you sell. Visitors join, pay and book without ever messaging you.
LAYER 2 · FOR YOU & YOUR TEAM
Every client, coach, payment and check-in in one place, built to be fast on a laptop and on your phone.
LAYER 3 · FOR YOUR MEMBERS
Everything your members need in their pocket, installed to their home screen with your logo on it.
Layer 1
Mock-up shows example prices
Layer 3 · the member app
Tap a feature to see it on the phone. Every screen carries your branding, and you switch each feature on or off per membership.
This week
Mon 22 – Sun 28 Sep
Progress
12 weekly weigh-ins
Week 1 vs Week 12
Drag the slider
WK 1WK 12
⇆
Week 3 · Session 2 · Lower
Just landed
We ship updates every week. Here's what's gone live most recently, and it's all included in every plan.
Members log every meal with a photo or a quick note, week by week. Coaches see who's logging and who's gone quiet on one screen.
Scan a barcode with the phone camera or search millions of foods, pick a portion and it's logged against their calorie and macro targets.
Members send a clip of their squat straight into chat. It's shrunk on their phone before upload, so it's quick for them and cheap to store for you.
Reply to a form check or a question with a voice note, a video or text. Feels like WhatsApp, lives in your brand.
Turn a programme into a product. Members pay online, land straight in the app with the plan loaded, and your team gets notified.
Tap any exercise for the demo video, sets, reps, rest, tempo and the full coaching notes. No more "what does this one mean?" messages.
Female members see which phase they're in, what it means for energy, cravings and the scale, and get a heads-up as each phase starts. One tap logs a new period.
Every recipe in the book has an "add to today" button. Members can also plan a recipe into any day and meal, with servings, so the calories are counted before they cook.
When a member checks in during her premenstrual week, both she and her coach see a note that the scale is likely holding water. Fewer panicked messages, better conversations.
Have a go
These are the actual screens your members use, in your brand. Add a recipe to today and watch the rings close, or drag through a cycle and see what she'd see.
Barcode scanning, millions of foods, every recipe one tap from logged. Rings close as they eat, so members can see exactly where they are on any day.
Set up from the consultation form, then it runs itself. Phase pop-ups, morning notifications as each phase starts, and a heads-up on her check-in when the scale is likely holding water.
Layer 2 · the admin dashboard
Clients, coaches, nutrition, payments and check-ins in one place. You see who needs attention today without opening a single spreadsheet.
⚠ Dietary requirements · Amira R.
Example data shown
Profiles, consultation forms, waivers, goals, programmes, sessions and full check-in history on one page.
Add coaches and nutritionists, assign them clients, and see when each of them last logged in.
Create plans, set prices and tick exactly which app features each membership unlocks.
Card subscriptions, renewals, failed payments and a revenue view that updates itself.
Build programmes session by session and attach demo videos from your own library.
Message one member, a group, or everyone on a plan. Push notifications included.
The big one
Every member gets a calorie and macro target in seconds, then a full day of meals built from the recipe library to hit it. Your nutritionist can still upload custom plans for the clients who need them, and allergies are flagged in glowing orange so nothing gets missed.
Calorie calculator · live demo
White label
Nothing here says "Real Life" to your members. Pick a colour below and watch the app, the website and the dashboard on this page change with it. We match your fonts, photos and tone of voice the same way.
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Train with us
Built by a coach, for coaches
"I've used every app and every piece of coaching software out there. What we've built outperforms anything on the market, and now it can carry your brand."Tyler Kane · Founder, Real Life Health & Fitness · 2 gyms, 30+ staff, 5,000+ transformations
Get started
Choose your member band and how you want to pay. As soon as payment goes through you'll get your login to HQ, where you send us your brand and we start building.
01 · How many members do you have?
02 · How do you want to pay?
Your subscription
Your monthly fee covers hosting, management and maintenance of your website and app, plus a round of changes every month. Here's exactly what you get.
Each month your subscription is paid, send us one round of changes through HQ and we'll make them. List everything together and it counts as one round. Anything from a new page to a change in how the app works:
If something isn't working, report it in HQ and it's fixed within 24 hours. Bug fixes never use up your monthly change.
Sent from your own domain (e.g. hello@yourgym.co.uk), switched on at launch. A 200-member gym typically uses 1,000 to 1,500 a month. We'll tell you if you're getting close.
We ship updates every week. When we build something new, like the cycle tracker or recipes to the calorie tracker, it lands in your app at no extra cost.
Fast hosting, SSL, security updates, and your database and member photos backed up every night to a separate off-site store.
Add every coach, nutritionist and front-desk login you need. Team training and support through HQ.
One place to send your brand, photos and copy, track your build, request changes, report bugs and see your billing.
What happens next
Pick your plan above and pay. Takes two minutes.
Straight after payment you get an email with your login to HQ.
HQ walks you through everything we need.
Your site and app go live, usually within 14 days of HQ being completed.
The small print, in plain English
A summary of how it works. You'll sign the full Software Licence and Service Agreement and Data Processing Agreement in HQ before we start building. If anything here differs, the signed agreement applies.
Ready?
A five-star website, admin and client management, payment tracking and the best coaching app on the market, all in your brand. Pick your plan above, or book a call and we'll walk you through it live first.
